Could your regular normal drink give away your age? Possibly. It is conceivable that your pick-me-up in the morning is a general indicator of age. Those who prefer nothing more than a coffee are more likely to be working adults in their mid thirties or older. Those within the younger age brackets prefer to get a caffeine fix from energy drinks, the most popular among them being Red Bull, whose popularity has arguably been enhanced by its ability to be mixed with other drinks. Why is there this disparity in preference? It has been suggested that the older generation are more health conscious of the levels of sugar within the energy drinks and their effect, and hence avoid consuming them, while younger professionals who perhaps lead a more active lifestyle, including going to the gym, are more inclined to think they will somehow burn off the sugar over the course of the day, and they need the sugar to power them through the day, in addition to the caffeine.
Research suggests this kind of thinking pervades the younger generation, even right down to the teenage age group. In a bid to seem more mature, many are adopting the habits of those they see around them. The image of a twenty-something with energy drink in hand along with a sling bag, possibly a cigarette in the other, on the way to work, whatever work may be – perhaps a singer-songwriter? Or something with a socially glamorous title – is seemingly etched on the minds of youngsters as a life of having made it. This, coupled with the media images of celebrities on night outs with energy drinks in hand, to enable them to party the night through, have certainly promoted the rise of the energy drink among teenagers. It is arguable that energy drinks are the stepping stones from which the younger generation obtain their high before they progress to the consumption of alcohol. Research has demonstrated that it is usually within three years of starting energy drinks that a young adult progresses to consuming alcohol in the search of newer buzzes.
There are the obvious problems of over consumption of alcohol and it is of increasing concern that the copious amounts of energy drinks among young people prime them to reach for higher volumes of alcohol once they make the transition. Simply put, if a young person has habitually consumed three or four cans of Red Bull every day, and then progresses to try alcohol – usually the drink with the highest alcohol percentage, usually vodka for the same reason of the perception of being socially prestigious – then a starting point appears to be three or four shots of the alcoholic drink.
And one of the drinks that helps bridge the divide between energy drinks and alcohol?
Red Bull mixed with vodka.
Ever seen the videos of young adults knocking down shots of vodka or whisky like a fun game?
It seems that imprinted in the social subconscious is the idea that part of maturity and social status is the ability to knock down many shots of high strength alcohol. These has implications for the health of the future generation.
But it is not just the alcohol time bomb that is worrying. Over consumption of energy drinks causes tooth decay and a high level of caffeine and side effects within the body now.
A study of over 200 Canadian teenagers found that consumption of energy drinks caused incidences of sleeplessness and increased heart rate. They also reported other symptoms such as nausea and headaches.
But while the tabloids, in their usual way, exaggerated the links in the way that tabloids do, claiming that energy drinks can cause heart attacks and trigger underlying stress-related conditions, only one in five hundred suffered seizures, but even these cannot be traced directly to the energy drinks.
Energy drinks not only have implications on health, through the impact of sugar and caffeine, but they are subtly dangerous because they blur the lines between non-alcoholic drinks and alcoholic ones, and make the latter more trendy and accessible. In a way, they are similar to vaping. Both are supposedly healthier imitations of what they are supposed to replace. Apparently vaping has no significant effect on the compared to smoking; energy drinks are non-alcoholic ways of obtaining a high or rush.
The problem, however, is that once users have had their fill of these – the so-called healthier options – these options actually compel the individuals to move on to the less healthier option. And when they embark on the more health impacting lifestyle choices – either alcohol or smoking – the patterns of dependency have already long been established.
So the dangers of energy drinks are not so much they cause sleeplessness and increased heart rates.
It is actually that they propel individuals towards alcohol dependency. The main research question that should be asked, is, “Have you been tempted to try alcoholic drinks mixed with energy drinks such as Red Bull?”