Social Media, Business, and Mental Health

Some people claim it is true, while others dismiss it as utter hogwash. There are many who also piggyback on this theory in order to market themselves in a different light. What could this theory be then? It is the theory that your social standing could be judged by the social platform you use. Of course, when you signed up, it is likely that you went along with what might have been the more popular social platform at the time. And the idea is that the older the platform you use, the older your age.

Hence, if you are a Facebook user, and use it regularly, it is likely that you are in your mid thirties or forties – at least, while those who prefer Instagram are supposedly younger. The theory however hinges on the notion that social media users stick to one platform. There is nothing to stop one from switching across platforms, or using more than one platform, especially if one wants to appear hip.

Over the years social media has opened up possible avenues for income streams, mostly in the area of sales. After all, the possibility of sales is what drives advertising. If you have a large following, and you have created a product to sell, you can market it straight to your followers. This product can be anything from web templates, books, SEO advice, or crafts like jewellery. If you like singing, you can make a cover song and sell it, but just as long as you register for a mechanical license which allows you to do so. Cover songs can be better and more profitable than the original. Did you know that Hound Dog was not Elvis Presley’s own work, but a cover of someone else’s? (You can read more about this in the Piano Teachers N10 blog.)

You don’t need to even produce a product to sell in order to derive some form of income. If you have any followers who do these, you could market their products for them and get a percentage of the sales, in a process known as affiliate marketing. The role of social media influencer has also evolved over the years. This is a less direct form of marketing, where individuals present themselves as accomplished in their field, and refer to products that they use, in order that aspirational followers may follow suit. Think of the female blogs that talk about the beauty products they use. There is no buy now link, but people are subtly influenced to try out the products, after buying them of course, because they have read a good review which they don’t realise has been paid for.

Social media is great, but be aware of the toll it can take on your mental health. Initially you will be able to respond individually to your followers, but as they increase you will find it more and more difficult to respond and keep up, which may leave you mentally exhausted and dissatisfied. So while you open yourself up to more business opportunities, be careful that they do not overrun you!